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PONY EXPRESS HQ

Auctioneers

SMS Marketing for Auctioneers

Bidders find out a lot is coming up while they can still act on it — catalogue drops, lot alerts and closing reminders.

Waybill № 4182 Rate 1 credit / SMS
From
(415) 555-0134 · your number
To
740 bidders · “Registered”
Lot 118 (the Eames chairs) opens in 20 minutes. Bid online: ponyx.co/a/118
Sent 740 Delivered 737 Cost $19.09
§ 01

What you would actually send

Catalogue live
Spring catalogue is live — 240 lots, bidding opens Friday 9am.
62 chars 1 credit
Lot alert
The lot you watched opens in 20 minutes. Bid: ponyx.co/a/118
60 chars 1 credit
Closing soon
Bidding closes in one hour on all lots. Final chance to raise.
62 chars 1 credit

Examples of what auctioneers send. One credit per 160-character segment; STOP and HELP are handled automatically on every message.

  • Reach bidders in seconds with mass texting

  • It’s the easiest, fastest, and most affordable communication tool for auctioneers

96% of Text Messages are Read within 3 minutes of Their Delivery

How Auctioneers Use Pony Express HQ?

We work with many auctioneers like you.

Here are some great use cases of SMS marketing for auctioneers:

Invite Bidders

Get ready for our upcoming auction this Saturday at 10 AM! Join us at [location] for a fantastic art collection, antiques, and more. See you there! - Pony Auctions

Update Bidders

LOCATION UPDATE: The location of our jewelry auction has changed from room 205 to 310 (3rd floor) due to technical reasons. We are looking forward to seeing you tomorrow at 2 PM. - Pony Auctions

Text Exclusive Promotions

Reward SMS subscribers with exclusive promotions, such as early access to auction previews, discounted registration fees, or VIP seating privileges.

As an SMS subscriber, you get exclusive perks! Show this SMS at the registration desk to receive a 10% discount on your auction registration fee. We appreciate your continued support! - Pony Auctions

A credit card is not required for a free trial.

The SMS Open Rate is 98%

How It Works

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Bulk import bidders’ phone numbers

Create your text message

Send/Schedule your message

Sign up today and start with 100 BONUS text message credits.

Features & Affordable Pricing

Features

  • Unlimited keywords, groups, and contacts

  • Affordable and Pay-As-You-Go Pricing

  • No monthly fees

  • Send bulk SMS & MMS/image messages

  • Send personalized bulk messages

  • Two-way communication option

  • Create message templates

  • Designed for non-technical teams

Learn more features on the mass texting platform page.

A credit card is not required to sign up.

What Our Clients Say

It made our bid invitation process easier thanks to their scheduling feature. Also, their platform is so easy to use, we love it.

Stacey B, T. Auctions

Engage With Your Auctions Bidders in Seconds with Pony Express HQ!

Sign up today and start with 100 BONUS text message credits.

No credit card information is required for the free trial.

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Send your first dispatch to auctioneers tonight

100 credits when you sign up. No card, no contract, no monthly plan.